Crafs Exceptional Products, Driving Lasting Impact

Product Manager with 6+ years driving product innovation, growth, and strategy. Skilled in lifecycle ownership, enterprise solutions, and reducing churn. Proven ability to transform customer insights into measurable business success.

Product Strategy

UI/UX Design

Product Design

Cross-Cultural Design

Market Research

User Flow and Journey Mapping

Service Design

Data Analysis

Design Leadership and Strategy

Design Thinking

Product Strategy

UI/UX Design

Product Design

Cross-Cultural Design

Market Research

User Flow and Journey Mapping

Service Design

Data Analysis

Design Leadership and Strategy

Design Thinking

Product Strategy

UI/UX Design

Product Design

Cross-Cultural Design

Market Research

User Flow and Journey Mapping

Service Design

Data Analysis

Design Leadership and Strategy

Design Thinking

Product Strategy

UI/UX Design

Product Design

Cross-Cultural Design

Market Research

User Flow and Journey Mapping

Service Design

Data Analysis

Design Leadership and Strategy

Design Thinking

Product Strategy

UI/UX Design

Product Design

Cross-Cultural Design

Market Research

User Flow and Journey Mapping

Service Design

Data Analysis

Design Leadership and Strategy

Design Thinking

Product Strategy

UI/UX Design

Product Design

Cross-Cultural Design

Market Research

User Flow and Journey Mapping

Service Design

Data Analysis

Design Leadership and Strategy

Design Thinking

Product Strategy

UI/UX Design

Product Design

Cross-Cultural Design

Market Research

User Flow and Journey Mapping

Service Design

Data Analysis

Design Leadership and Strategy

Design Thinking

Product Strategy

UI/UX Design

Product Design

Cross-Cultural Design

Market Research

User Flow and Journey Mapping

Service Design

Data Analysis

Design Leadership and Strategy

Design Thinking

Product Strategy

UI/UX Design

Product Design

Cross-Cultural Design

Market Research

User Flow and Journey Mapping

Service Design

Data Analysis

Design Leadership and Strategy

Design Thinking

Product Strategy

UI/UX Design

Product Design

Cross-Cultural Design

Market Research

User Flow and Journey Mapping

Service Design

Data Analysis

Design Leadership and Strategy

Design Thinking

Product Strategy

UI/UX Design

Product Design

Cross-Cultural Design

Market Research

User Flow and Journey Mapping

Service Design

Data Analysis

Design Leadership and Strategy

Design Thinking

Product Strategy

UI/UX Design

Product Design

Cross-Cultural Design

Market Research

User Flow and Journey Mapping

Service Design

Data Analysis

Design Leadership and Strategy

Design Thinking

My works

project image

Preventing Financial Losses: How Proactive Renewal Alerts Streamlined Operations and Secured Revenue

View project

project image

Bolstering Retention with 30%: How a Customer Health Score Proactively Prevented Revenue Loss

View project

project image

Three Pillars of Product Growth: Building, Expanding and Winning Big!

View project

project image

North Star: Change Management & Experiment Integrity

View project

Reviews

I was working with Brendin for 1 year and with no doubt I say he is highly professional as UX designer and Product manager. He is innovative, organized as well as helpful and alway

Mariana Pukas

Effective Experiments

Brendin comes highly recommended from myself and the team at Effective Experiments. He joined the team as a designer but soon became an integral part of the organization working cl

Manuel da Costa

Effective Experiments

I enjoyed working with Brendin. He was the MVP in our team. He always impressed us with his creative out-of-the-box ideas and designs as our product manager. He's also a great team

Adham Moussa

Effective Experiments

I really enjoyed working with Brendin. He is very engaged with a problem-solver mindset, brings rigor, speed of execution, and good vibes to a team. Very aware of the product metho

Fantastic designer and product lead. Brendin has both a great aesthetical style, but also a deep knowledge in the UX space. His practical knowledge of how a user thinks was parti

My toolbox

Notion

Notion

Figma

Figma

Miro

Miro

Webflow

Webflow

Adobe XD

Adobe XD

Sketch

Sketch

Balsamiq

Balsamiq

Posthog

Work experience

Effective Experiments

Oct 2018 - Jan 2025

Product Manager & Design Lead

Driving product innovation and operational efficiency for an enterprise application serving Fortune ...

Tropee

Nov 2021 - Feb 2022

Head of Product Design

Delivered the MVP of a B2B Shopify analytics tool, guiding the team from concept to launch post-€1M ...

Go2Africa (Bazaruto)

Apr 2017 - Sept 2018

Lead UX Designer

Transformed the digital travel planning experience by designing user-centric solutions tailored to i...

Agrisol

Apr 2014 - Mar 2017

UX/UI Designer & Fullstack Developer

Played a dual role in full-stack development and UX design for diverse projects, including precision...

RSA Search

Sept 2013 - Apr 2014

Graphic Designer & Web Developer

Kickstarted my career by combining creativity and technical skills to support a B2B stationery suppl...

Connect with me